s/s 26 Campaign

Founded in 2025 by designer and creative director Juan José Mouko Nsue, INSWÈ is a celebration of movement. Born in Equatorial Guinea, raised in Madrid, and now based in London, Juan José’s journey mirrors the essence of the brand — one that embraces the richness of migration and the beauty of blending cultures.

INSWÈ captures the uniqueness that comes from living in multiple places, from forming identities through movement. Every garment is a reflection of the spaces, sounds, and cultures that leave an indelible mark.

Luxury at INSWÈ is not only found in the material, but in the freedom to express one’s true self. It lies in the act of carrying parts of different communities, histories, and experiences, wearing them with pride as the foundation of individual identity. Through the lens of Juan José, INSWÉ honours the quiet power of transformation — where every piece is intricately crafted to embraces the richness of migration and the beauty of blending cultures.